Nika Diamond-Krendel
FOUNDER | PARADISE ROW
Paradise Row is a British contemporary leather goods brand which grew out of London's rich heritage of leather manufacturing and design. Paradise Row's handbag collections draw inspiration from and celebrate different aspects of society, psychology, culture and the arts.
What does Wealth mean to you?
Wealth to me ultimately means the freedom to do what you want when you want. I believe that wealth is the unlock to freedom of time, freedom of desires and freedom of helping others. If managed well, wealth can empowers us to be our best selves.
What’s one of the biggest challenges in your industry?
As a luxury brand, a big challenge is the upfront cash needed to put a team together to market the brand. An even bigger challenge is to provide that upfront cash without any start-up investment. Essentially within the luxury industry, it is all about the product being put into the right hands and it costs a lot to get there.
Which element of The Society are you most excited about?
I am incredibly excited to meet like-minded women, network with them and and share knowledge on wealth, wellness and specific issues that affect women. Additionally, I am excited for a space where I feel part of a community bound by the same interests, goals and values. I feel the concept of community is underrated and is truly is a significant pillar for happiness.
How do you like to spend your Sundays?
My ideal Sunday would be a pamper session in the morning mixed with a spot of shopping and a lunch with friends, an afternoon exploring with my son around 'busy London town' as he calls it and an evening film with my husband. However, for now, as my son is still so little and running a business is so high octane, my husband and I take it in turns to have the full day off, so we can switch off from both work and childcare one day a week.