What does Wealth mean to you?

Wealth to me is truly the ability to make choices. From the small things of “what should I have for breakfast” to “where should I go on holiday” or “where should I be investing in for my future”- I have never been as grateful and appreciative of my ability to make choices for myself as I am today, especially given the complexities and instability of the world we are in. I can say to fullest extent of my being that I do not take the ability to make choices for granted- however big or small. And that, in a nutshell, makes me feel like I have won the “wealth lottery”.

What’s one of the biggest challenges in your industry? 

The last 15 years has seen a huge shift in the industry- I started in PR when there was no social media- we all had blackberries! We weren’t quite in the digital age as we are now, so things took time- you would have to wait 3 months maybe to see if your story you pitched to the editor made it into the magazine. Now everything is see now, buy now- digital first. There is a lot more noise, the market is saturated with new brands and new influencers on a daily basis. It can get overwhelming to try and keep up with newest media channels, the influencing world and social media- however if you have a strategic mind, common sense, forward planning and bit of charm then there’s nothing you can’t do.

Which element of the Society are you most excited about? 

I am so excited about meeting and being in a room with incredibly talented and entrepreneurial driven women. One of Lottie’s many strengths is bringing interesting women together and building communities of cheerleaders- this is why I am thrilled to be a part of Dura Society. One of my favourite sayings is “if you’re the smartest person in the room, you’re in the wrong room”- and I can happily say that that has never been the case when I have attended a Dura event! I am constantly inspired and learn so much from everyone I meet and I just know this is the reason why Dura Society is such needed platform today.

How do you like to spend your Sundays? 

Sundays for me are a reset. My job requires me to be “on” almost 7 days a week 24/7 but Sundays I try and give myself a little rest; maybe a deep tissue massage, late brunch, reformer pilates and seeing girlfriends. IF there is an interesting exhibition on then I’ll definitely make my way to that as taking a breather for art, culture and music are definitely food for my soul.