Zita West

FERTILITY EXPERT & FOUNDER | BABA WEST

Over the past 20 years, Zita has trained as an acupuncturist, established a fertility clinic, developed a range of supplements to support fertility and pregnancy, and written nine books.

What does wealth mean to you?

Health is my wealth; to be able to feel good. Getting sufficient, quality sleep is important wealth on every level. Being able to travel to meet interesting people, to learn, and to enjoy life with family and friends.

One of the biggest challenges in your industry?

The fertility industry, is for so many women facing fertility issues and struggling to conceive. Education around fertility awareness, providing support, building community, and offering holistic consulting are crucial. It's not just about medicalising fertility; it's about taking a holistic approach, which I incorporate into my consultations.

Which element of The Society are you most excited about?

I have found The Dura Society events to be particularly enriching. I've enjoyed exploring topics and themes outside of my fertility world and meeting diverse women and communities.

How do you spend your Sundays?

I find Sundays to be a peculiar day, especially if I have nothing planned. How I spend my Sunday depends on whether I'm in London or in the countryside. In London, it's about seeing friends and family, visiting exhibitions, and exploring galleries. In the countryside, it's about leisurely walks and enjoying Sunday roasts